An important part of an external audit is identifying rival and determining their strengths, weaknesses, capabilities, opportunities, threats, objective, and strategies.
For example, Tupperware Brands Corp. (TBC) product and sells household products and beauty items. TBC competes intensely with Avon products and Newell Rubbermaid. Tupperware parties became synonymous with American suburban life in the 1950s, when independent salespeople organized gatherings to sell their plastic containers. TBC today deploys a sales organized gatherings to sell their plastic countries. TBC today deploys a sales force of about 2.6 million people in about 100 countries and obtains more then 80 percent of their annual 2.3 billion revenue from outside the United States. Table 3-6 compares Tupperware with its two largest competitors. Note that TBC outperforms Avon and Runbbermaid on most criteria.