for example, Abelson, 1972; Wicker, 1969). In the work that led to development of
the TRA, Fishbein distinguished between attitude toward an object and attitude to-
ward a behavior with respect to that object. For example, most attitude theorists were
measuring attitude toward an object (such as an attitude toward cancer) in trying to
predict a behavior (such as mammography or breast cancer screening). Fishbein
demonstrated that attitude toward the behavior (for example, attitude toward mam-
mography) is a much better predictor of that behavior (obtaining mammography) than
attitude toward the object (cancer) at which the behavior is directed (Fishbein and
Ajzen, 1975).
for example, Abelson, 1972; Wicker, 1969). In the work that led to development ofthe TRA, Fishbein distinguished between attitude toward an object and attitude to-ward a behavior with respect to that object. For example, most attitude theorists weremeasuring attitude toward an object (such as an attitude toward cancer) in trying topredict a behavior (such as mammography or breast cancer screening). Fishbeindemonstrated that attitude toward the behavior (for example, attitude toward mam-mography) is a much better predictor of that behavior (obtaining mammography) thanattitude toward the object (cancer) at which the behavior is directed (Fishbein andAjzen, 1975).
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