Shark Tank Season 5, Episode 5 Case Study
After viewing the Shark Tank case studies, select one entrepreneur and design a research plan for their business. Your plan should include the following:
• Define the Research Problem
• What is the question to be answered and what information do you need?
Does the owner a
• Develop specific objectives
• Develop the Research Plan (What data will you collect and how will you collect it?)
• Type of Research (select one and justify the choice):
• Exploratory-Identify problems or hypotheses
• Descriptive-Information about existing market conditions
• Causal-Identify cause-and-effect relationships.
• Secondary Data Collection:
• What data is needed?
• Where will you find it (sources)?
• Primary Data Collection:
• Which methods will you use (survey, focus group, observation, experiment, simulation, ethnographic research, etc.) Explain your choices.
• Explain how you will use qualitative and quantitative data?
• How will you collect the data?
• Collect Data –Develop at least one sample data collection instrument such as a survey.
• Analyze the Results-Beyond our scope for now
• Report the Findings-Beyond our scope for now