Small businesses are an extensive and varied market and have shown they will spend money on the things web sites and other Internet technologies can provide. To work with the vast majority of these businesses, we all need to stop thinking about serving little Amazons. Those that will dive fully into eBusiness will hire professional web masters who will buy and implement best-of-breed professional systems. But for the near future, there will be few of those. Think of what businesses need to run as they already do. Businesses are not just catalogs. Finally, as the use of the Internet becomes more and more ingrained in general society, different capabilities will become required for a minimal Internet presence. We need to track that carefully.