Many companies are using the Web to offer primary or secondary service features that were never possible before. Salesforce.com uses cloud computing—centralized computing services delivered over the Internet to run customer management databases for companies. Häagen-Dazs estimated it would have had to spend $65,000 for a customdesigned database to stay in contact with the company’s retail franchises across the country. Instead, it spent only $20,000 to set up an account with Salesforce.com and pays $125 per month for 20 users to remotely monitor franchises via the Web