Given diverse groups of stakeholders, the A.C. team must be prepared to proactively manage a variety of
issues throughout the consulting process. In the following section of the article, we use case examples to
illustrate specific stakeholder issues and concerns that surfaced during the recruitment, contracting, diagnosis,
and feedback stages of a recent A.C. project, and to demonstrate how these issues were resolved.
The client was one division of a Fortune 500 company with over 10 billion dollars in annual sales and operations
in 25 states. A survey feedback intervention was commissioned by the Director of Human Resources as a means of monitoring employee responses to various organizational change activities occurring throughout the
division. In October 1991, the company chose a four-person A.C. team over several competing consulting firms
to lead the survey-feedback intervention. The consulting team contracted to (a) develop an assessment survey
tailored to the organization, (b) administer the survey to over 5,000 employees, (c) analyze and interpret the
data, and (e) prepare feedback summary reports for top management and employee participant groups.