In my opinion "Where Good Ideas Come From" is filled with fascinating. It’s makes me know new ideas are limited by the supply of existing ideas and by the speed with which those ideas can combine to form new ones. All of us have great ideas from time to time. The challenge is how to put more of them into action to help solve the world’s biggest problems. Writers like Johnson remind us that good ideas are most often the result of people building on other’s ideas either individually or together and having a fertile environment in which they can prosper.