Marketing
Robot's promotion strategies varied by product group;however,neither its defense product group nor its home care product group utilized television or radio advertising.Since defense products were product solely for the U.S. government,promotion was unnecessary.Home care products,on the other hand,needed to be marketed to the generate publicdemand. iRobot aggressively untilized social media tools such as Facebook and Twitter primarily for promoting support services and brand recognition .For example,Facebook had at least 10 fan pages for either iRobot corporation or selected iRobot home cleaning product like Roomba.