Coconut is also gaining in popularity. “Coconut in a variety of forms has experienced a recent resurgence in popularity,” says Michael Post, director of sales for Trailblazer Foods, Portland, Ore. “Known for its versatility, coconut is a longtime holiday favorite for baking, but it’s also being incorporated into more dishes on a daily basis to insert additional fiber, vitamins and minerals into a balanced diet. Without a doubt coconut water is the main driver in consumers’ interest in coconut products.”