(Kasyuk, Reedman 1) Julia Kasyuk Thomas A. Reedman Professor Fowler 13 August 2008 Zara: Fast Fashion – Prevailing Passion Introduction: Zara, a brand specializing in women’s, men’s and children’s apparel, was founded in 1975 in Galicia, Spain. Zara sells clothing, accessories as well as shoes allowing customers to do “one-stop shopping” for all their needs. The company’s primary target market includes upper middle-class, trendy, women ages 16-35, who enjoy exquisite and unique designs (Global Logistics & Supply Chain Strategies).