The sales promotion rules apply to consumer and trade promotions, incentive schemes and the promotional elements of sponsorships; they regulate the nature and administration of promotions.
Promoters should take legal advice before embarking on promotions with prizes, including competitions, prize draws, instant-win offers and premium promotions, to ensure that the mechanisms involved do not make them unlawful lotteries (see the Gambling Act 2005 for Great Britain and the Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985 (as amended) for Northern Ireland).
Promoters should comply with all other relevant legislation, including data protection legislation for which guidance is available from the Information Commissioner's Office.
The sales promotion rules must be read in conjunction with all other parts of the Code, including the relevant rules in Section 5: Children and Section 18: Alc