In late 2011, Bieber began recording his third studio album, entitled Believe. The following week, Bieber appeared on The Ellen DeGeneres Show to announce that the first single would be called "Boyfriend" and would be released on March 26, 2012.[68] The song debuted at number two on the US Billboard Hot 100 chart, selling a total of 521,000 digital units, the second-highest-ever debut digital sales week.[69] Bill Werde of Billboard noted that it failed to debut at number one because the digital download of the track was available only through iTunes Store, "restricting the buying option for those that do not frequent the Apple retail store".[70] "Boyfriend" became Bieber's first single ever to reach the top position on the Canadian Hot 100 by debuting at number one and staying on for one week.[69]