Aloft Hotels has taken the lodging industry by storm offering urban, modern design and a hip social experience all at an affordable price. Catering to the next generation of travelers, Aloft is experiencing strong guest satisfaction scores, receiving third-party recognition and stealing market share. The phenomenon that went global within six months of creation is now in 18 countries across 4 continents with a portfolio of 100+ hotels in 2016. Depending on the market and project, Aloft Hotels offers flexible building options including a turnkey prototype, non-prototypical new builds, adaptive re-use and conversion projects.