Share for Children" was a fundraising rally activity, held in collaboration with SME entrepreneurs. The entire proceeds were donated for building a new restroom for over 300 students at Baan Khao Takiab Municipality School in Prachuap Khiri Khan. The event gathered over 100 mass media and customer volunteers who contributed their efforts painting the school's fences and improving its library. (The latter was in cooperation with Jamsai Publishing.) The campaign aimed to strengthen customer relationship and encourage sustainable contributions of business sector to society.