The past two decades have been characterized by the so-called renaissance of the Greek wine
industry. Although wine consumption is falling –as in many other wine producing countries -this
decline has been matched by a demand for better quality wines. Home to more than 250
indigenous grape varieties, Greece may offer an opportunity for the wine making business as
wine consumers around the world exhibit increasing varietal fatigue.
According to data retrieved by FAOSTAT and by the Greek Ministry of Rural Development and
Food, the wine-oriented grape cultivated area covers approximately 70,000 hectares in 2008,
while wine production approaches 4,000,000 HL. Wine as an important part of the Greek culture
has been a major element of the Greek diet for ages. Consumption levels remained relatively
constant throughout the years and up until 2009 (3,248,000 HL in 2009). However, there are
some very recent signs of a decrease in wine consumption (ICAP, 2009). Not surprisingly, the
recent economic crisis-induced- reduction of the disposable income in Greece, has been
responsible for the rise in the demand for lower-quality, bulk wine.
The past two decades have been characterized by the so-called renaissance of the Greek wine
industry. Although wine consumption is falling –as in many other wine producing countries -this
decline has been matched by a demand for better quality wines. Home to more than 250
indigenous grape varieties, Greece may offer an opportunity for the wine making business as
wine consumers around the world exhibit increasing varietal fatigue.
According to data retrieved by FAOSTAT and by the Greek Ministry of Rural Development and
Food, the wine-oriented grape cultivated area covers approximately 70,000 hectares in 2008,
while wine production approaches 4,000,000 HL. Wine as an important part of the Greek culture
has been a major element of the Greek diet for ages. Consumption levels remained relatively
constant throughout the years and up until 2009 (3,248,000 HL in 2009). However, there are
some very recent signs of a decrease in wine consumption (ICAP, 2009). Not surprisingly, the
recent economic crisis-induced- reduction of the disposable income in Greece, has been
responsible for the rise in the demand for lower-quality, bulk wine.
การแปล กรุณารอสักครู่..
