This year's Media Lions offered five main categories and 30 subcategories. By the time I'd reviewed the "longlist" for the second day, I had already seen some cases that had been submitted in three or even four different subcategories. The problem was that the write-ups weren't always tailored to each subcategory (and fellow juror Ashish Bhasin kept us on point in that regard). It's true that judges look at hundreds if not thousands of cases, but our jury took great care to score based on each subcategory's exact criteria. Therefore, my advice to anyone entering a single campaign in multiple media subcategories: Be sure to write each submission to fit. It may not be a lot more work and will definitely increase your chances of winning.