The Design Sequence framework can be used as a tool to help a company better understand
how industrial design is currently used in the company. But, as importantly, it is a tool to
evolve a more tailored well acknowledged framework that is unique to the company. The
knowledge that is gained in this process can be used as an element that provides a capability
and a competitive edge. This is achieved over time, as the industrial design process becomes
clearer and more tangible, through concerted use of a device like the framework that helps
individuals in the business of learning by doing.
Industrial design is, in certain respects, an ordinary part of any company that trades by adding
value in the transforming of materials and resource into goods and services. Originally it was
genuinely, albeit very simply, infused into the company. Now with the advent of so many
specialists it needs careful, but not complacent, management to create a re-integration, one
which does not overthrow the unique in an over hasty scramble for the new.
“Managerial initiatives in all spheres, by emphasizing stilted policies, brief programs, and
isolated functions, too often penetrate organizations when they should instead be permeating
them….. some organizations are inclined to deal with every new issue by creating a new
department, so that boxes proliferate on the organigram while problems fester.
Perhaps it is time to re-conceive the process of management too, by recognizing that
effectiveness comes from beliefs and attitudes that infuse an entire organization so that
actions change throughout’