lthough this too has been changing, especially as the "rational choice"
approach to sociology15 has been taking shape. A wide gulf between them
nevertheless needed to be bridged. Thus, Paul Samuelson distinguished
economics and sociology in terms of their rationality orientations, with
rationality being the domain of economics and nonrationality being relegated
to sociology.'6 James Duesenberry subsequently quipped that economics
was preoccupied with how individuals made choices, whereas
sociology maintained that individuals did not have any choices to make.17
Both George Homans18 and Herbert Simon19 protested that sociology had
a stake in rationality analysis and could not accept this division of labor,
but such a division persisted.