The primary catalyst for this growth has been the success of domestically produced wine in export markets, including ‘old world’ international markets, which have only recently started to focus their attention on the high quality and value priced Australian and New Zealand wines. In 2002, exports of Australian wine surpassed domestic consumption by almost 20 percent (AWBC, 2002). In New Zealand for the same year exports made up approximately a quarter of all production (Winegrowers of New Zealand 2003)