In the modern world there is no denying your website is your window to the world and it needs to make some kind of an impact, no matter whether your prospects have discovered you by way of word-of-mouth, a brochure, a magazine advert, or trade show, or simply landed on your website via a search engine query. If a potential customer is going to make the next step, then your website is likely to be the place where a decision will be made.