The main Coke brand is serviced predominantly by Edge Creative, a
12-strong US shop in which Coke holds a majority stake and which
produces the ’always’ work. However, Wieden and Kennedy handles a
growing chunk of business under the tag of ’sports activity’, including
the World Cup and Olympic assignments, Bartle Bogle Hegarty has been
appointed as worldwide print agency of record and Leo Burnett also
appears to be coming up on the inside lane.