(reduction of inventories,challenges associated to new market competition behaviors,production capacity changes, enhanced process/logistic flexibility, etc.). Specifically, a decision making tool has been built by combining the use of the game theory optimization framework and a MOO MILP-based approach to determine the production, inventory and distribution profiles, optimizing the SC planning problem under uncertainty and considering cooperative and competitive multi-objective scenarios. The proposed approach allows to find more robust decisions, since it emphasizes the role of third parties, which is usually disregarded (or it is assumed as part of the demand uncertainty) to solve the SC planning problem. The uncertainty in the competitors behavior has been independently considered, although the GT allows the identification of the best strategies to be used in different potential situations as a reactive decision making tool. In this sense, the obtained solutions may offer decision guidelines, although further work should be devoted to develop a preventive strategy based on a stochastic programming, considering the multi objective trade offs analyzed in this manuscript.