no snow wear provider has been able to successfully integrate a removable protective
layer into a fashionable outer shell. However, Aegis will be still faced with competition. Competition for Aegis can be broken down into the following categories: mass sporting goods manufacturers, snowboard-specific, ski-specific, gender-specific, and protective wear providers
(please refer to the appendix). Although there are numerous companies specializing in various areas, few have established any significant market share. The industry is in the growth stage, so significant market penetration is possible given proper execution.