Create a strategy matrix.
One concern with developing strategy in this manner is that the actions required to address one driving force might contradict the actions required to tackle another. To guard against that, the group should next create a strategy matrix such as the one shown in the chart “An Excerpt from Butterfield’s Strategy Matrix.” The strategy matrix is built by listing the driving forces at the top of each column, in order of priority. The major functional groups in the company are listed to the left of each row. The statements of strategy that the teams have devised to address each driving force—such as the five statements listed above for Butterfield—can then be inserted into the appropriate cells of the matrix