Proposal writers can use their skills to support a number of project and goals, including their own. Often, proposals are written primarily on behalf of nonprofit and government agencies, but practiced characteristics such as effective verbal and written interpersonal communication, heightened audience awareness, research expertise, and clear writing make for both successful federal grant proposals and personal scholarship applications. Viewing the skill of proposal writing in this way implies that proposal writers are able to identify and balance key components of rhetorical situations–such as kairos, logos, ethos, and pathos–and use knowledge, networks, and technical writing skills to their advantage.