CREATING CULTURAL HERITAGE TOURISM PRODUCTS
• Tell a story
• Make the asset come alive
• Make the experience participatory
• Make the experience relevant to the tourist
• Focus on quality & authenticity
• Mythologize the asset
• Build a story around the asset
• Emphasize its otherness
• Show a direct link from the past to the present
• Make it triumphant
• Make it a spectacle
• Make it a fantasy
• Make it fun, light, and entertaining