The Uber app is itself a channel for Uber to reach out to people. The Uber app is itself a channel for Uber to reach out to people. It might seem strange but it is a fact that Uber has created a strong demand for its app. It has become the need of people to download the app and use Uber services.
Earlier people used to wave to taxis while standing on the road edge in order to stop them and have a ride. But Uber has changed the situation as now you can have a taxi at your location with a tap on your smartphone. Hence for Uber, the product itself is the best channel to reach out to people.