OVERVIEW
Apple Inc. designs, manufactures, and markets software, computers, peripherals, and networking solutions (Yahoo! Finance). Apple has been able to continuously adapt its products and services in order to thrive in an ever changing climate. This was most evident in Apple releasing the iPod and aesthetically appealing products, such as the iMac. Apples main competitors include Microsoft, Dell, Hewlett Packard, and IBM. While Apple doesn’t necessarily have a mission statement, they undoubtedly communicate the purpose and intent of the company to their employees.
Since Apple’s establishment in 1974, co-founder Steve Jobs has been the facilitator of the company’s success, and was even brought back to the company in 1994 after leaving. His vision and value is to be an innovator from inside his company and be the first to change the world. Through Jobs passion and vision for innovation, he has lead Apple to becoming a multi-billion dollar corporation.