Positioning
NIKE is a winner in the brand stakes
NIKE is the world’s number one sports brand.1 Its brand value was estimated at $19 billion by Forbes magazine in 2014. It’s up from $15 billion in 2012 and $17.3 billion in 2013. Walt Disney Company’s (DIS) ESPN was second with a brand value estimated at $16.5 billion, followed by Germany’s Adidas AG (ADDYY), the United Kingdom’s Sky Sports and fast-growing US brand, Under Armour Inc. (UA).