Inspired by TGF-ß and MITF role in skin pigmentation, Lucas Meyer Cosmetics presents its innovative new whitening active called ßeta-WhiteTM. ß-WhiteTM is a TGF-ß biomimetic peptide encapsulated in a liposome vehicle. It differentiates itself from other traditional whitening agents with its unique inhibitory action on the MITF cellular pathway to decrease constitutive and facultative pigmentation allowing optimal whitening and lightening effect with an excellent safety profle.