Finally, behavioral responses include a consumer’s overt decisions and actions during
the purchase, use, and disposal activities identified earlier. To continue the car purchase
example, a consumer is likely to pay close attention to various car advertisements, read
sales literature at the car dealership or on a manufacturer’s website, test drive a car prior to
purchase, discuss the decision with friends or family, and regularly maintain the car with
oil changes after the purchase. Each of these actions exemplifies behavioral responses.