Our goal was clear : convince at least seven of twelve commissioners to approve the Midway project despite staff opposition. We assembled a task force project organizers, community leaders, and other who had been successful in overcoming CCC staff opposition in the past. Collectively, our analysis of the research told us that our goal of approval could be accomplished by a strategy that education and motivated key target audiences to vocally support the project. Six objectives were established as strategy guidepost. Although this was a pro bono project (except for a $9,000 newsletter), our objectives were lofty