Companies have starting using the Internet to reach a wider For example, brand websites audience. can be accessed by anyone, anywhere. Advertisers are using social networking sites such as Facebook to post videos and entertaining stories that feature the company's products. Their goal is for people to share these posts with their friends and eventually reach millions of people. The energy drink company Red Bull has been very successful in creating online content that viewers respond to. By sponsoring and making short films focused on extreme sports such as skateboarding and surfing, Red Bull has attracted hundreds of millions of views on its YouTube channel.