CONCLUSION
In all, CRM is a new mechanism which aims at improving
business and customer relationship. It carries out in the
business marketing, selling, service and technical support, and
some other customer related areas. Though CRM is subset of
E-business, it puts customer to the core position. When
implement CRM, it asks business to understand existing and
potential customers, judge competitors’ behavior precisely in
time, pursue up-to-date information technique, and adapt
changes in internal management. By using CRM, it will
improve profit, customer loyalty and customer satisfaction as
well as enhancing ability to serve the society. It constructs
unceasing innovation and process platform.