4. RESULTS
4.1 Participants and Respondent Characteristics
For the descriptive statistic of returned sample, 87.6% of key participant is female. The most frequent ages are 41-50 years old (43.8%). Education levels are 50.6% in lower than bachelor’s degree or equivalent. The most experiences are 10-15 years (30.3%). The most average monthly incomes are 50,001-70,000 Baht (32.6%). For the firm respondent descriptive statistic, the most period of time in proceeding business is more than 20 years (25.8%). The most registered capital of the firm is more than 100 million Baht (33.7%). The most number of employees is less than 100 persons (38.2%). Also, the most total asset of the firm is more than 100 million Baht (56.2%).