- An inexpensive line of jewelry like a small pendent or ring (from your own store) is a good idea for those who purchase high value items. The customer is most likely to wear them and then tell others about where they got it from. Flaunting free gifts is quite the ‘in’ thing since it positions the customer as a valued customer that is valued by the store. This word of mouth advertising is probably the best outcome of these small gifts and there is no way in which you will be able to beat this word of mouth advertisement.