- MarketSoft eventually wants to have an IPO. The issue is – What steps should the company take to get there, and what should it do once it's there?
- The basics: To offer an IPO, MarketSoft must raise it's sales per quarter to $4 or $5 million, create a strong revenue growth pattern, and build a strong case for profitability.
- The time factor: As of 2001 (publishing of the book) the “window” to new IPOs was closed, so this gave MarketSoft time to figure out how to go about their plan.
- The clinchers: Will MarketSoft build and indirect channel before their IPO? Should they plan for expansion and/or actually expand globally before their IPO? How should they broaden their technology reach? Should they develop new software in the meantime to close up the gap ?