Combining consumer understanding, innovative materials, and technology, our perfumers and flavorists elevate scents and tastes beyond base sensations to the level of unique experiences.
Of the five senses, scent and taste are the most deeply rooted in our feelings and subconscious. The smell of freshly baked bread, for instance, conjures images of hearth and home, warmth and security. Scents and tastes are more than simple adornments; they are at the heart of what makes some products loved by consumers, and others merely tolerated.
By collaborating with our customers and building on their market knowledge, we identify and formulate the unique scent and taste experiences consumers love. This, in turn, bolsters our customers’ market share and grows the equity of their brands. The IFF team contributes to customer success through our four facets of expertise: Consumer Insight, Research & Development, Creative Expertise, and Customer Intimacy.