· Population expanding at a rapid rate.
· Consumers are becoming more quality conscious
· Current capacity utilization is 80%, which can be further broadened with the increase in demand.
Customer base is increasing with effective marketing.
Baby shampoo is another area where HINDUSTAN UNILEVERs can make huge gains.
Shampoo plus conditioner and anti-dandruff shampoos are another area where HINDUSTAN UNILEVER can earn huge profits.