Previously, neither the field of public relations nor the field of corporate
communications had been effective in positioning communication management
as a management function among organizational leaders. In this sense,
the field of public relations has not been able practice effective public relations
for itself.
Although not fully effective, the concept of corporate communications
has been shown to be more persuasive in convincing CEOs and top executives
about the value of communications management for the bottom line. Corporate
communications professors and scholars such as Paul Argenti and Joep
Cornelissen tend to teach in business schools whose textbooks are widely used
in the field of corporate communications, while public relations at the undergraduate
level is usually taught in arts faculties at universities, frequently in
communication departments or under the umbrella of schools of communications,
and often grouped together with disciplines such as journalism or film
and video studies.