The authors (Bhagat et at., 2002, p. 213) claimed: “In transferring knowledge to organizations located in Vertical-Collectivist cultures, such as Brazil (…), firms encounter difficulties mainly because of the fact that while the broad context of Collectivism facilitates transfers, the differences owing to Horizontalness versus Verticalness may impede such transfer.” They conclude that organizations succeed with knowledge transfers by engaging in joint ventures and strategic alliances are a clearly important process. However, the role of distinctive Cultural Patterns that might be characterizing the organizations transaction is also significant