Mass Communication and Culture (chapter1)
1. What is communication?
= a message from a source to a receiver.
2. What is the basic model of communication? What are the elements?
= S > M > C > R
3. What is mass communication
= the process by which a person, group of people, or large organization creates a message and transmits it to a large, anonymous, heterogeneous audience
5. What is culture?
= Culture is learned and guidelines for behaviour.
7. What is the relationship between mass communication and culture?
= mass media as a cutural storyellers.
8. What are the scope and nature of mass media?
= drive economic and cultural change
9. What is media literacy?
= strategies for analysing and discussing media message