Consider the brief description of Target’s stakeholder
relationships and combine that information
with your experience shopping in a Target store.
How might Target’s stakeholders (in particular,
employees, customers, local communities, and
suppliers) influence the manager’s decisions
about building competitive advantage in the
analysis stage of the AFI framework? How might
Target gather information from its stakeholders
in order to inspire a better customer experience
in the formulation stage in order to differentiate?
Or in order to lower costs? Brainstorm (by jotting
down as many ideas as you can think of) about
how key stakeholders may affect (or be affected
by) the implementation stage.
2. BP’s experience in the Gulf of Mexico has made
it the poster company for how not to manage
stakeholder relationships effectively (see Strategy
Highlight 1.2). What advice would you give to