Through the interviews, 82 of 100 Chinese users focus primarily on the text information at the website, 16 users concern only about image content information, and 2 users’ main purpose is video search content. The result is that text attracts attention before graphics. Text is of a primary interest and graphics are second nature. Most regular users will visit the site looking for information, not images. The prime concern of the website design is the promotion of text recognition and resultant investigation. One of the first things readers have been found to look at on a webpage is headlines. Make sure the headlines are unobstructed by other items on the page and interest the reader into looking further through the site. Correct formatting can draw attention too. To prevent users from skipping over the main and most important texts in the content use bold, capitalized, italicized, colored, and underlined text. But its excessive use will make the page hard to read and send readers away. Keep the site streamlined and not too shiny so that only most important elements will gloss over. For some important information, fancy formatting and fonts should be ignored. The Chinese users may assume such texts are all ads and that they do not contain the information they need. Studies also showed that users had difficulty finding information in large colored letters formatted in this way. Shorter paragraphs perform better than longer ones and large blocks of text must be avoided. The information on the page should be designed for the short attention span of most Internet users. Keep paragraphs and sentences short unless context mandates otherwise. The average Chinese Web visitor is not inclined to spend the time studying large blocks of text. As a result, designers need to break up these larger blocks of text into smaller paragraphs.