Expansion continued into the provinces of KFC.
KFC currently has branches in many provinces about 155 branches offices in the country are all home services. Herewith the potential of KFC in the province tends to be better because people in out of town have a diet that is closest to the people in Bangkok.
Adding a new product line of KFC year 2551
The attempt to establish a new image will be KFC Nutrition has released a new menu, expand customer base to groups of health. Sales are growing, partly because of the new products. Whether it's off the menu to capture consumer attention to health. The extended approach to the market in a frictionless economy. With a focus on quality food at great value prices.
Increasing the range of delivery services
In the first half of the year from the Livery or delivered to the home of KFC growth of 27%, while sales upcountry particular restaurant KFC Udon Thani, Khon Kaen. Delivery sales increased 50%.
Customer group
KFC have an opportunity to grow up from old customers. Most of these are family groups But the other side is the key the importance of communication with the younger generation. Both in terms of marketing communications. Mainly for branding Through TV ads Coupled with a new menu throughout the year. In recent years, the proportion of adolescents. Employment increased to 60%, and cover 40% of the original KFC. Customers are teenagers Employment increased to 40%, and the cover is 60%. "