Gender : Dividing a market into different groups based on sex, has long been common for many products including cosmetics, clothing and magazines. In the 1960's car companies such as Toyota began to realise the purchasing power of women, creating marketing campaigns, and then cars, specifically targeted at the female market. Many suggest that the range of interior and exterior colours schemes, and emphasis placed on safety factors by car manufacturers today, is due to in no little part to their desire to market cars to women, as well as men. - See more at: http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis/7_demographic_segmentation.php#sthash.VYe1Z2oW.dpuf