• Starbucks is a fragmented industry as we can see that to open the coffee shop is easy and there are many competitors in the market.
• Starbucks is set itself as high quality and high price. They sell high quality of products.
• Starbucks has extensive range of employee benefits leads to employee morale and willing.
• Starbucks has an effective utilization of information technology.
• Strategic relationships with suppliers
• Starbucks has an international market expansion.
• Starbucks always creates new products and services.
• Starbucks is now increasing the product ranges.