The main purpose of these activities is to remove the obstacles and influence stakeholders towards the desired state, rather than necessarily all the way to the committed level. For example, whilst it is preferential to have the Director-General, Deputy Director-General, Area CEOs and the selected software vendor Committed, a social, clinical or related business unit leader could be encouraged to be supportive (say, actively promote the project) rather than ignore the project (neutral). The level of effort expended on each stakeholder should be enough to move them to the desired state, and then maintain that state throughout the project.
Increasing and maintaining the contribution of stakeholders that are already in agreement or committed also increases the likelihood of a successful project.
Special care needs to be taken when dealing with critical and desirable stakeholders that are in disagreement. If it is not possible to obtain their commitment then it becomes necessary to reduce the project’s dependence on their contribution (move them from critical or desirable to non-essential). The first step in dealing with disagreement should always be that of listening, understanding and acknowledging issues and concerns.
The following table may be used to identify the actions that need to be taken to increase stakeholders’ commitment to the project
The main purpose of these activities is to remove the obstacles and influence stakeholders towards the desired state, rather than necessarily all the way to the committed level. For example, whilst it is preferential to have the Director-General, Deputy Director-General, Area CEOs and the selected software vendor Committed, a social, clinical or related business unit leader could be encouraged to be supportive (say, actively promote the project) rather than ignore the project (neutral). The level of effort expended on each stakeholder should be enough to move them to the desired state, and then maintain that state throughout the project.
Increasing and maintaining the contribution of stakeholders that are already in agreement or committed also increases the likelihood of a successful project.
Special care needs to be taken when dealing with critical and desirable stakeholders that are in disagreement. If it is not possible to obtain their commitment then it becomes necessary to reduce the project’s dependence on their contribution (move them from critical or desirable to non-essential). The first step in dealing with disagreement should always be that of listening, understanding and acknowledging issues and concerns.
The following table may be used to identify the actions that need to be taken to increase stakeholders’ commitment to the project
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