Even' at the chic and stylish end of the hairdressing
business, close as it is to the world of changing fashion
trends, true innovation and genuinely novel new ser-
vices are a relative rarity. Yet real service innovation can
reap significant rewards, as Daniel and Luke Hersheson,
the father and son team behind the Daniel Hersheson
salons, fully understand. The Hersheson brand has suc-
cessfully bridged the gap between salon, photo session
and the fashion catwalk. The team first put themselves
on the fashion map with a salon in London's Mayfair
followed by a salon and spa in Harvey Nichols' flagship
London store.