Despite numerous awards from aviation industry and recognition from the World Travel Awards as the leading airline in and to Asia (2010–11, 2013,2015) the airline struggled to cut costs to compete with new, low-cost carriers in the region since the early 2000s. In 2013, the airline initiated a turnaround plan after large losses beginning in 2011 and cut routes to prominent, but unprofitable, long-haul destinations, such as the Americas (Los Angeles and Buenos Aires) and South Africa. Malaysia Airlines also began an internal restructuring and intended to sell units such as engineering and pilot training.